2,000 Participants**
10M+ Views**
Solus designed and executed a high-impact ambassador ecosystem for 1inch, delivering reach, structure, and consistent narrative alignment.
In just 90 days, we built a complete ambassador ecosystem and ran it end-to-end:
The result: on-brand visibility at scale, every single day.

Public entry → **Ambassador Program Landing Page. |** The conversion point for applicants. Routed candidates into the program with clear expectations and fast triage.

<aside>

→ 1inch Ambassador Telegram Mini-App

The central workspace for ambassadors: task feed, progress tracking, levels, and leaderboards.
On the admin side: quick approvals/rejections, bonus XP, and performance dashboards to keep quality high and turnaround fast.
</aside>
<aside>


A complete program manual: rules, requirements, levels, and reward logic (including internal details not shared publicly).
Clear for contributors, fully auditable for managers.
</aside>

Once the machine was running smoothly, we switched on a CPM model to align rewards with verified reach at efficient rates:
| Platform | Rate (CPM) | Notes |
|---|---|---|
| $10 | Verified reach | |
| Telegram | $25 → $15 | Optimized |
| YouTube | $50 | High-quality creators |
Creators published in their own voice within prepared narratives.
A light level path supported retention without dominating the experience: 2-3 free test posts, a short reduced-CPM phase, then full CPM after 5-10 days of consistent quality.
Rewards were positioned as bonuses, not fixed salaries, preserving the community-driven feel while delivering predictable costs.

<aside>
350+ creator works · 130 swap submissions
180+ posts explaining upgrade benefits
210+ ambassador posts extending media coverage
**246** rapid-fire submissions in a 48h push
190 posts driving feature adoption
➡️ A consistent campaign rhythm kept 1inch in daily conversations.
</aside>

✅ Every submission manually validated (anti-bot filters)
✅ Narrative packs with examples & keyword frameworks
✅ Multi-platform presence: Twitter · Telegram · YouTube · Reddit · App Stores
✅ Iterative pruning → only top ambassadors stayed active

